Brookside Dairy has announced sponsorship for this year’s Kenya Secondary Schools Sports Association (KSSSA) Term One games which is expected to kick off Monday April 16th
The Term One school games main sponsors over the last seven years announced a Kshs. 7million boost to the games which will be held in Maseno School.
Speaking during the announcement, Brookside Dairy Marketing Manager Peter Wasonga said the sponsorship will go a long way in not only ensuring the success of the games but also show their commitment in developing youth talent in the country. “Over the years, we have been increasing the stakes involved in the championships which has upped the competition,” he observed.
“We have been striving to ensure the games grow in stature and this year is no exception,” he noted. “This is the final year of our four-year sponsorship and we are looking into renewing it next year where we will introduce new rewards for the students, the teachers and the coaches” he said.
Wasonga also revealed that Brookside dairy will extend scholarships for excelling students beyond basketball and include rugby and hockey.
This year’s sponsorship is Kshs. 0.5 million higher than the Kshs. 6.5 million that the company extended to the games last year which were held in Kakamega. Wasonga also revealed that all the teams participating in the competition will be provided with refreshments throughout the weeklong event that ends on April 22nd.
“To complement the Kshs. 7 million sponsorship, we have also extended an additional amount of Kshs. 2 million that has gone towards renovations and repairs at the Maseno School,” said Wasonga. “Besides constructing an new basketball court in Maseno, we are also providing additional equipment for other sporting disciplines such as hockey and rugby,” he noted.
Besides perennial participants like Maseno School, Shimba Hills, Buru Buru Girls and Western giants Tigoi, this year’s games have attracted new entrants among them Moi Nairobi Girls and Alliance Boys.
The two teams will both be making a comeback after a 5-year absence. The teams will represent Nairobi Province in girls’ hockey and Central Province in boys’ basketball respectively.
“We are satisfied with the progress we have made so far and we know this year’s games will be a huge success and cement our position as the company that supports youth development in sports,” Wasonga said.
Mr. Johnstone Ikiugu, the Deputy Director Assurance and Standards in the Ministry of Education said the money will be put into proper use and thanked Brookside Diary for investing in the youth.
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