The Tour is part of Coca-Cola’s planned activities in line with Kenya’s 50-year Celebrations.
In a tour straddling over 148,000 kilometers, the trophy’s longest journey to date, thousands of Kenyans will have a once in a lifetime opportunity to experience the sight and feel of the world’s most coveted prize in a way that only Coca-Cola can do. Kenya is among 88 countries which will host the World Cup Trophy as it traverses regions from North and South America to Asia, Europe, Africa and then back to Brazil, the host country of the 2014 FIFA World Cup.
“This Trophy Tour forms part of Coca-Cola’s 2014 FIFA World Cup™ campaign which invites fans to celebrate the ‘The World’s Cup’, a platform which will see Coca-Cola promote the most inclusive and participatory experience ever,” said Coca-Cola Rosalind Kimani, Strategic Marketing Manager, Coca-Cola Central East & West Africa during the announcement of the imminent tour.
The trophy, a football icon which has assumed a life of its own over the years, will touch down at the Jomo Kenyatta International Airport from West African nation, Ghana. “This Trophy Tour is one of Coca-Cola’s gift to the Kenyan people as we join them in celebrating 50 years of independence. We are proud as a company to have been part of Kenya’s history and the Trophy Tour is part of a series of activities that we shall be rolling out as in calendar of activities in celebrating the nation’s Jubilee event,” said Rocky Findley, Coca-Cola Country Manager Kenya.
The Trophy Tour which set off after a successful launch at the Christ the Redeemer statue in Rio, Brazil, will enter Africa on the 14th of November through Egypt before making a 20-day tour across the continent. The Trophy will visit Tunisia, Algeria, Morocco, Ghana, Kenya, Tanzania and South Africa and then head back to Brazil on the 6th of December, 2013.
“Over the course of the tour stop, fans of the game will be able to experience several activities planned by Coca-Cola and FIFA. Hundreds of fans will win free tickets through Coca-Cola promotions which will give them a chance to not only get up close with the trophy, but take a picture next to it during a public viewing session at the Kenyatta International Conference Center (KICC) on November 28th. Lucky fans will also get the opportunity to win branded merchandise. , a worthy souvenir they will all live to cherish,” said Ms Kimani.
The global football icon came to Kenya for the first time in 2009 bringing unprecedented enthusiasm to thousands of Kenyans. The Trophy Tour follows major sporting activities that Coca-Cola has been involved in Kenya including the highly successful COPA Coca-Cola under-15 youth football tournament that continues to provide a platform for budding players.
The Trophy will undertake the 267-day journey on a 40-passenger McDonnell Douglas (MD) 83 aircraft. Coca-Cola, one of the longest-standing corporate partners of FIFA, will also use the occasion to announce and release the official anthem for the FIFA 2014 World Cup slated for Brazil in June 2014.
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