Pay-Tv company, Supersport, through its sister channel GOtv will be the title sponsors of this year’s CECAFA Senior Challenge Cup.
The company will inject over Kshs. 11million into this year’s edition of the CECAFA Cup slated to kick off next week Wednesday at Nyayo National Stadium, Nairobi.
“We will produce all the 26 matches LIVE and in High Definition right from the preliminary level, through to the quarters, semis and finals,” said SuperSport East Africa General Manager Auka Gecheo during the announcement.
GOtv is among a host of sponsors who have given CECAFA Cup a shot in the arm on its return to the Kenyan soil since 2009. Others who have committed themselves include world beverage giant Coca-Cola who have allocated Kshs. 6.5million for the tournament with Kshs 1.5million going into products
Governors from host counties Nairobi, Kisumu, Mombasa and Machakos have also pledged their sponsorship packages for the East and Central Africa football spectacle. Both Nairobi and Kisumu counties have pledged Ksh. 10million each while Machakos will inject Kshs. 5million into the tournament. Insurance company, UAP, will insure all the tournament players to the tune of Kshs. 5.5million.
“We’ve continued to grow football in this country in leaps and bounds. We increased the number of KPL matches aired live in the season that has just ended and we all see how successful the GOtv Cup was,” noted GOTv Kenya General Manager Felix Kyengo.
“This will be one of the most organized CECAFA tournaments this region has ever seen. We are extremely grateful for all the sponsors led by GOTv and Coca-Cola for their commitment in supporting the growth of football in this country,” said FKF President Sam Nyamweya.
Meanwhile CECAFA Secretary General, Nicholas Musonye, has issued a rallying call for Kenyans to turn out in large numbers and get behind Harambee Stars. “The success of this tournament will depend on how far the Harambee Stars will go. I am a Kenyan and will be behind my national team so I urge other Kenyans to do so from the onset. I hope we perform really well and win this tournament as a gift for Kenyans during this 50th year anniversary,” said Musonye.
The tournament, the oldest of its kind in Africa, will run from the 27th of November to December 12th. Nairobi and Machakos will host the pool games with Mombasa and Kisumu hosting the quarters and semis consecutively. The finals will be held in Nairobi.
The tickets for this year’s tournament will be sold at Kshs. 200 for terraces and Kshs. 500 for the terraces. However, the prices could shoot up depending on how far hosts Kenya go.
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