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Wednesday, March 12, 2014

Heineken Launches 2nd Edition of the Foosball Tournament

"Team Masters" of Amos Abuga and Steve Steifmaster Ayoo at the Foosball Challenge
For the second year running, international beer brand, Heineken, will give its consumers an opportunity to experience Live screening of the UEFA Champions League through the Heineken Foosball tournament.

The tournament which will target football fans and the brand’s consumers in East Africa will see teams of two compete to represent their bars and clubs in the national finals slated for April 30th. The winning team will be flown to the legendary island of Ibiza in Spain where they will experience the ultimate Champions League finals live screening alongside VIPs from across the world.

“We aim to create exciting UEFA Champions League experiences for our consumers by engaging them in a way only Heineken can do. The Heineken foosball tournament aims at challenging our consumers to demonstrate their skills and talent,” said Heineken East Africa General Manager Koen Morshuis during a media launch in Nairobi.

This 2nd edition of the tournament will be held in various premium nightlife spots across the country with participating teams standing to win instant and exclusive UEFA Champions League merchandize during the early stages of the competition. Some of the outlets include Taidys and Black Diamond in Nairobi, Sheba and Kahamas in Coast, Hush Club in Kakamega, Taidys in Nakuru, Dallas Inn in Kisii and Samba Marina in Kisumu among others.

Foosball is a game where opponents stand on either side of a table fitted with miniature footballers, goals and ball. The aim of the game is to outscore you opponent within a given time frame.

Meanwhile a team comprising of pundits Fred Maingi and Alex Isaboke won the foosball media challenge on the night defeating “Team Masters” of Steve Steifmaster Ayoo and Amos Abuga 10-5 in the finals. The two teams strolled into the finals whooping their opponents with poise and relative ease to set up a tense finale but it was “Team Maingi” who held their nerves to emerge the media champions.

And That's thesteifmastertake!!

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